Rebranding and Refocusing

Re-launching their service with a new name and a new brand identity, TutorUp wanted to cut through the noise as an Educational, High Quality, and Simple tutor-finding service. We designed their brand to attract higher paying customers and increase revenue, along with customer acquisition.

Brand Identity
Illustration
User Experience Design
Print Design
Style Guide Creation

The Visual Identity

The Logotype

The Illustration Style and Color Palette

“

Madison did a great job of listening to us (even as we had many different ideas amongst our team members) and wove together from her interviews a graphic platform and logo treatment that had everyone saying, “yes”!

”

— Ray Cap, CEO of TutorUp

Brand Assets

Web Graphic for the “Early Child Education” Page

Web Graphic for the “Science” Page

Web Graphic for the “Social Studies” Page

Tri-Fold for Nashville School Districts’ Education Conference